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Tesco apologises to PACEY childminders for inaccurate portrayal

Tesco Magazine editor Jenny McIvor has personally apologised to PACEY childminders for an article that suggested parents could save money by swapping childcare among themselves rather than using a registered childminder.

When the article was brought to our attention, we responded to Tesco through our social media channels,  saying:

"It has been brought to our attention, as the Professional Association for Childcare and Early Years (PACEY), that you have printed a magazine article that suggest parents could save money by swapping childcare amongst themselves instead of using a registered childminder.

"We are extremely concerned by this suggestion being in the public domain, and the implications of how this portrays qualified, professional childminders, many of whom are our members.

"Professional childminders are closely regulated through Ofsted and work hard to maintain their professional status. The vast majority of childcare professionals are now rated either ‘good’ or ‘outstanding’ by Ofsted.

"If you would like to know more about registered childminders, to ensure the accuracy of your articles, we would be happy to talk to you to explain what is required of those working in this demanding and responsible profession."

Tesco Magazine editor, Jenny McIvor, subsequently contacted PACEY press office with a verbal apology, before issuing the following statement:

To confirm: we have contacted Sue Atkins to apologise for unintentionally misquoting her, and we are using Facebook and Twitter (with individual responses to posters) to make it clear that the she was misquoted, and also to apologise to any registered childminders who may have taken offence. 

In addition, we will be publishing an apology to both Sue Atkins we quoted, and registered childminders who may have taken offence, on the letters page of the September issue of Tesco magazine (this goes into stores on the week beginning 31 August). Owing to print lead times, this is the earliest possible issue.

We have also taken steps to make sure mistakes of this kind do not happen again, and would like to reassure you, and all PACEY members, that we have taken your concerns seriously. 

You can follow PACEY on Facebook - www.facebook.com/paceylocal and Twitter - www.twitter.com/paceychildcare.