David Walliams is backing Education Secretary, Nicky Morgan, in a call to make English children the most literate in Europe within five years.
To help parents get their children reading before they start school, the Department for Education has created new resources in conjunction with 4Children to equip parents and early years providers with activities and resources to help their children master the essentials of language.
At a speech made during a visit to Charles Dickens Primary School in London today, Education Secretary Nicky Morgan said: “If a child fails to learn how to read, the consequences can be nothing short of devastating, holding them back for the rest of their lives.
“I am absolutely determined to make sure that every child, no matter where they live or what their background, learns to read, to read widely and to read well - giving them the best opportunity to get on in life.
“In fact, we’re going further than that - in the next 5 years, I want children in this country to become the best readers in Europe.”
David Walliams said: “At the heart of this campaign is a very simple shared ambition - to get more children reading.
“Few things can compete with the joy of getting stuck into a good book and I believe that is something no child should miss out on.”
Evidence shows that children who develop strong reading skills early on are more likely to succeed at school, achieve good qualifications and go on to succeed in their adult lives and the world of work.
PACEY sells a wide range of children’s books through its online store, from classic story collections to imaginative activity books. Books are discounted for PACEY members.