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Get involved in the 200 million minutes reading challenge

We are very excited to announce that we’re supporting the 200 Million Minutes Reading Challenge – a global reading initiative from education charity Achievement for All.

Beginning on World Book Day (Thursday 7 March 2019) children and young people from early years settings, schools, colleges, parents, carers, libraries, businesses and community groups from around the world will try to collectively read for 200 million minutes!

Why? Introducing all children and young people to the habit of reading in everyday life can improve communications skills and brighten future prospects, unlocking new worlds and possibilities.10 minutes of reading a day can make a huge impact to a child’s development, so imagine what 200 million minutes could achieve! The challenge will run until Tuesday 2 April 2019 (Children’s Book Day) and be filled with inclusive events, celebrations and prizes designed to bring books to life.

To sign up for the challenge or to find out more, visit: