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PACEY launches new campaign #notababysitter


As part of our latest project Together for Twos, PACEY is working both nationally and locally with seven local authorities to support the parental take up of the 2-year-old offer with a focus on the benefits of using a childminder. 

PACEY has always been a strong advocate for childminders, using our experience to promote the valuable work and support they provide to the early years. As part of the project we are continuing our mission to dispel some of the myths about childminding as either a career or childcare choice by providing information and resources to Children's Centres, health care professionals and Job Centre Plus to be shared with parents.

Continuing on from our successful #ChildcareChampions campaign and our wider campaign created with the top childminding associations across the UK, we are pleased to now launch #notababysitter.

This PACEY campaign will include a series of posters, postcards and social media graphics designed to grab the attention of parents and provide clear concise messages about the value of choosing a childminder. First focusing in England, the campaign will be visible online, and available as digital downloads. We will also be providing printable versions to be displayed in Children Centres, GP surgeries and libraries.


If you want to get involved in the campaign online then you can either follow us on Facebook, Twitter and Instagram to share our message #notababysitter or download our media pack and graphics. We are also providing local authorities with personalised posters and the opportunity to include their logo and unique URLs. If you are a local authority interested in this, please email the team.