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NEWS: Survey reveals parent demand for funding and use of apps

The main findings from a follow-up survey with respondents to the 2018 childcare and early years survey of parents (CEYSP) reveals the demand for funding, the use of apps for learning and the amount of home learning happening every day.

The research topics covered:

  • demand for free childcare hours among parents of children aged 0 to 2
  • children’s and parents’ use of apps for early learning and development
  • the frequency of home learning environment activities and barriers to taking part
  • employers’ role in offering childcare provision at workplaces
  • parents’ appetite for switching childcare provider.

Key findings

  • Most parents (78%) with a child aged 0 to 2 who was not receiving formal childcare said they would be likely to put their child in formal childcare, if 15 free hours of childcare were available to them.
  • Most children (81%) aged 0 to 5 had used an app on a smartphone or tablet in the last six months, and 75 per cent had used an app either associated with, or explicitly focused upon, learning and development in this period.
  • Around one in six (17%) parents had ever used a parenting app, and four per cent had used a parenting app in the last four weeks. The most commonly used parenting apps were Mumsnet, a parenting group on Facebook, and BabyCentre.
  • Over half (52%) of parents said they played pretend games together or took turns in fun activities with their child every day, with a further 37 per cent saying they did this several times a week.
  • One-quarter (25%) of parents said they often struggled to fit learning and play activities with their child into their daily routine, and one in seven (14%) felt that it was the responsibility of schools and childcare providers, rather than parents, to help children aged 5 and under to learn to speak and hold conversations.
  • Most parents said they chatted with their child ‘a great deal’ when they were out at the shops (79%), while their child was getting dressed in the morning (68%), and at shower or bath time (66%). Very few parents said they did not chat with their child very much, or at all, in these three scenarios (1%, 5%, and 5% respectively).
  • Most parents (80%) with a child aged 3 or 4 (but not yet at reception) and receiving formal childcare had never considered switching their child’s provider. Among those considering switching, or in the process of switching, the most common reasons were because a sibling was at another provider, or because another provider would help get the child into the parents’ preferred school.

You can read the full report here.