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NEWS: PACEY supports Local Authorities with recruitment campaign

Today PACEY has launched a digital campaign to support local authorities (LAs) in England and Wales with recruitment of early years and childcare professionals.

It is well-evidenced1,2 that recruitment is a major challenge in the early years and childcare sector in England and Wales, with too few people choosing a career as an early years professional, contributing to staff shortages, unfilled vacancies and mounting pressure on existing practitioners. Through our work with local authorities we have heard first hand that this is a universal challenge and many local authorities are joining forces to tackle the problem.

PACEY’s new digital campaign #ChangedALife will equip local authorities with resources to encourage new recruits to consider a career in the early years. The resources highlight how rewarding this career choice can be and the varied roles available - whether building a business as a childminder or nanny or working as part of a nursery of pre-school team.Through our work with local authorities we have heard first hand that this is a universal challenge and many LAs are joining forces to tackle the problem. 


Find out more

Local authorities can visit our dedicated #ChangedALife campaign page for more information and to download our free digital media pack along with other supporting resources about pursuing a career in early years and childcare.  

Get involved on social media

If you work in the early years and childcare sector and want to get involved, you can share our messaging using our range of social media assets on our campaign page. Don't forget to tag us and use the hashtag #ChangedALife:

Liz Bayram, Chief Executive at PACEY comments:
“Government in England and Wales recognise how critical the first few years of a child’s life are crucial to their future success and that early education plays a crucial role. They acknowledge more must be done to support practitioners to remain in the sector and for new people to join but – so far – little has changed. Without immediate action to ensure the stability of the workforce we risk a devastating loss of high-quality childcare places for children and families as more practitioners leave.

“PACEY's campaign will look to directly support local authorities to encourage new recruits into the sector so there are sufficient places locally for families who need them. But we also urge Governments to accelerate their own plans to promote working in our sector.

“Of course, recruiting new starters is only one part of the puzzle. Historic issues such as low pay and underfunding have to be resolved or we will continue to lose talented people to other sectors.”

1. Social Mobility Commission, The stability of the early years workforce in England (2020)
2. Welsh Government, Childcare, Play and Early Years Workforce Plan (2017)