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Annabel Karmel’s top 10 tips for childminder business entrepreneurs

Annabel Karmel is a business woman who has achieved worldwide success with her best-selling books and food for the early years market. Yet it all started at home, at her kitchen table, whilst she was looking after her children. PACEY asked Annabel to give her top ten tips on how childminders can make their businesses the most successful they can be.

  1. Confidence is as important as competence. You have to have confidence in yourself, or you can’t sell yourself to others.
     
  2. Find your niche. You don’t have to be an inventor to be an entrepreneur - you just need to do something better than anyone else. Some of the best business ideas stem from dissatisfaction with what’s already out there.
     
  3. Research and plan: Take time to plan and test your business idea. Friends and family may tell you what you want to hear or try to dissuade you because of their own fears. Look to someone who will give you honest, informed feedback.
     
  4. Eye up the competition:  Always analyse the competition to see how you can gain that edge in a competitive marketplace. Knowledge is power.
     
  5. Listen. You have two ears and one mouth. Listen to customers; look at what’s going on in social media. Give people what they want, rather than saying ‘this is what I’m going to do.’
     
  6. Be true to yourself. Do something you’re passionate about – if you’re passionate about it you’ll be good at it. Don’t do something just to make money.
     
  7. Be a networker: Put yourself into unfamiliar situations and don’t be shy about broadcasting your idea, you never know how close you are to the person or people who may be willing and able to help you.
     
  8. Be savvy on social. Embrace social media and learn how you can add value and engage with your current and potential customers. Do it right and you’ll become a trusted brand with an army of advocates.
     
  9. Don’t quit too soon. Perseverance is a key attribute in many successful people; Sir James Dyson went through 5,126 failed prototypes over 15 years, but the 5,127th worked! And look at Marilyn Monroe - her first contract with Columbia Pictures expired because they told her she wasn’t pretty or talented enough to be an actress. She kept plugging away and became one of the most iconic actresses and sex symbols of all time.
     
  10. The opposite of success isn’t failure, it is not trying. If you seldom fail there is a good chance you’re playing it too safe. Failure is a very important part of growing a business and there are lessons to be gained from not succeeding first time round.

 

 

Looking for more tips and helpful advice? Annabel’s Mumpreneur book is your complete guide to starting and running a successful business. 

Read our exclusive interview with Annabel Karmel for Childcare Professional, PACEY’s membership magazine, here.

 

 

Comments
SARAH MUSANA
That has really encouranged me,and now i know i can make it in life.
Thank you.
06/11/2017 10:21:58

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